Indeed, the consumption of media has grown tenfold today and businesses are living for it. Whether it’s incorporating videos in an advertorial or including relevant pop culture photos in a blog post for it to get more likes, entrepreneurs are becoming more creative in getting their content out there. The success of that marketing strategy, however, is largely because of CDN. If you’re unaware of what that is, don’t fret. This article aims to explore the CDN definition and how it can help businesses of all kinds.
In theory, CDN or Content Delivery Network when spelled in full, is the transparent backbone of the digital space in charge of delivering all kinds of content. It doesn’t matter if we’re aware or not. At this point, everyone’s engaged with a CDN possibly even every day. When you’re streaming videos on Youtube or Netflix or when you’re shopping online and looking for shoes, there’s a very high chance a CDN is in charge of the website you frequent.
To comprehend why CDNs are on the rise today, the initial step is to acknowledge the gaps they’re designed to bridge. Case in point, latency. To start, lexico.com defines latency as “the delay before a transfer of data begins following an instruction for its transfer.” Needless to say, it’s the irksome delay that happens from the moment you request for certain media to load up to the actual instance the content loads in full on the screen of your device.
The interval it takes to load certain content is reliant on plenty of things, but it’s largely dependent on the elements a web page contains. However, it’s safe to say that delays are affected by the physical distance between a website’s organ server and your present location. That being the case, a CDN’s goal is to virtually reduce the physical gap by swiftly transmitting requested data. In other words, performance and speed are the two most integral elements CDNs work towards.
To reduce the physical distance between a site’s server and its online visitors, a CDN keeps a cached version of the content found on these sites. CDNs then store them in several geographical spots, also referred to as PoPs or Points of Presence. Every PoP keeps a series of caching servers that handle the delivery of content to its users within a given region.
Essentially, what a CDN does is store your content all at once in multiple places, making sure only superior content coverage reaches your visitors. To depict clearly, say, someone from Australia accesses your America-hosted site, that’s achieved with the help of a local Australian PoP. This kind of process is a lot simpler compared to having your responses and a user’s requests travel all the way from several seas and then back.
In a nutshell, that’s how a CDN helps businesses. Of course, this article doesn’t stop there. Because how it works is really just the tip of the iceberg, there are other things you should know about it.
Basically everyone today uses CDNs. In fact, over half of online traffic is being serviced by CDNs, with those numbers only going upward from here today. While CDNs undeniably benefit an ocean of businesses and brands, the truth is, it still isn’t for everyone.
If what you manage is a rigidly localized site with the majority of your visitors situated within the same geographical area as your origin server, resorting to a CDN might not be for you.
As a matter of fact, given the context in the prior sentence, CDNs might just do your website harm. Still, because most sites now function on massive, much broader scales with global audiences becoming more accepting of enterprises worldwide, utilizing a CDN can yield several benefits.
Advertising, Entertainment, and E-commerce
The main goal of every advertising professional is to reach as wide an audience as a brand’s niche can go. Given that many companies now conduct businesses online, being able to advertise to virtually anyone and everyone within a target audience is essential. Selling products to athletes and fitness enthusiasts? Doesn’t matter if they’re from the UK or Asia, your American-built brand can still benefit from sales sealed abroad. The power of advertising is only fortified with the help of a CDN.
Universities and Colleges
More and more students are looking at applying to colleges overseas. An Australian student might find it helpful if he or she studies in the States. On the other hand, an American student might find that studying in Africa can broaden his or her network. Schools and universities are starting to invest in CDNs because this also expands their market, making it easier for international students to engage in business with them.
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